The web is overcomplicated
So, let's make it usable, and maybe a little fun.
The internet should be a simple-to-use experience for everyone.
The web should empower people to connect, learn, and achieve without barriers. Whether through intuitive design, clear navigation, or inclusive development practices.
Human-centered design does more than propel technology forward; it elevates the human experience, shaping a more equitable and hopeful tomorrow, and today.
Recent writings and publications
Some recent articles I've published...
- AI Citations, User Locations, & Query Context: Location-Level Analysis of 6.8 Million AI Citations Reveals Why Geographic Context Should Be the Foundation of Brand Visibility Strategy
- AI Search by the Numbers: How Are People Really Using ChatGPT?
- Conversational Search requires a Modern SEO Approach
- Impact of SERP Ranking on Engagement: Investigating CTR performance & Highlights in Unique YMYL Behavior
- Read more →
I've also got a blog called Taco Powered Modem.
About Me
Technologist, business problem solver, and research leader.
Adam is a technologist and strategic thought leader at Yext, where he leads the company’s research program exploring how structured data shapes digital discoverability and the evolving relationship between humans, search, and the internet. His past work includes helping build the United States’ digital weather infrastructure and advancing healthcare access through the creation of patient-centric technologies.
Adam is a member of the IEEE, IEEE Computer Society, and the Association of Computing Machinery (ACM).
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