Writings and appearances
Read, write, and share ideas
Reading collects ideas. Writing forces clarity. Communication gives them reach. Drop any one, and the others weaken. Together, they move thought from the page to the world
Bylines
- Adam Abernathy Of Yext: How AI Is Disrupting Our Industry, and What We Can Do About It, Authority Magazine, 2026
- Google's Local Pack isn't random — it's rewarding 'signal-fit' brands, Search Engine Land, 2025
- AI Search by the Numbers: How Are People Really Using ChatGPT?, Yext, 2025
- Conversational Search requires a Modern SEO Approach, Martech Edge, 2025
- How Google's E-E-A-T Framework Impacts Brand Visibility in AI Search Results, Yext, 2025
- Il était une fois trois internets : comment naviguer dans un web qui se fragmente, JDN, 2025
- Website Templates Get You To Your Customer Faster, Yext, 2025
- Do All Your Landing Pages Need to Match Your Brand Exactly? Not Anymore, Yext, 2025
- How to Design Your Website for AI, Yext, 2025
Blog & personal views
You can find me over at Taco Powered Modem discussing topics in technology and somtimes I write tutorials, and I try to post regularly on LinkedIn @acabernathy.
Disclaimer: The views expressed on this blog are solely my own and do not represent the opinions or positions of my current or past employers or clients.
Appearences
- Panelist: How AI is Impacting Financial Services, Yext Financial Services Roundtable, Savanah, GA, 2025
- Beyond Google: Client Discovery in an AI-First World, Yext Financial Services Roundtable, Savanah, GA, 2025
- Changes in Search and Local Marketing, Retail Loco (LBMA), Chicago, IL, 2025
- Attribution 2.0: Measuring Success in Financial Services Marketing, Yext FINS Summit '25, New York, NY, 2025
- Healthcare Digital Strategy in 2025: Navigating the New Patient Journey, Yext Healthcare Virtual Event, , 2025
- Rethinking Attribution in the Era of Fragmented Search, Yext Virtual Event: The Fragmentation of Search, , 2025
- The Changing Search Landscape, Yext Virtual Event: SEO Strategies for Marketers, , 2025
- Future Proofing Digital Healthcare Experiences, HCIC (Healthcare Interactive Conference), Austin, TX, 2024
- Search Fragmentation and Attribution Issues, Yext Regional Roundtable, Dallas, TX, 2024
- Search is Fragmenting, Yext Webinar Series, , 2024
- Digital Footprint Drives Discoverability, DMFS (Dig. Marketing for Financial Services), Toronto, Canada, 2024
- Impacts of AI & Attribution, (Select Customers), Adobe Summit, Las Vegas, NV, 2024
- Scaling Multi-Brand Digital Footprints, Yext Customer Advisory Board, Washington D.C., 2023
- Fireside Chat: Selling SaaS to the Enterprise, Yext Revenue Kickoff, Washington D.C., 2023
- The Internet Has Changed – Responding to Modern Search Behavior, Heartland Dental Winter Conference, Orlando, FL, 2022
- Patient Experience as a Product, Heartland Dental Winter Conference, Orlando, FL, 2021