Colophon

...This website is a perpetual work in progress...

The web has changed. It feels like less of a collection of ideas and more like a maze of tracking pixels, ad auctions, and endless layers of JavaScript. That doesn’t mean we can’t choose restraint. A website can be useful, respectful, and even a little humane. ——Okay, I'm being a little over the top, but I want to make a point.

When I think about creating any digital asset, I focus on these three principles.

Keep it simple, accessible, and worth the user's time

• Accessibility (A11Y) is rule number one. A design that excludes isn't design—it’s neglect. And clarity of intent matters. Each page and asset should answer a simple question: what do I want someone to find, feel, or take away? If that isn’t obvious, then it doesn’t belong.

• Simplicity isn’t just aesthetics, it’s function. Every page should respect the user's time and attention.

• There’s also a balance between design and code: design for people, code for machines. We don’t need to keep playing the old SEO games. Search engines and AI are now sophisticated enough to understand context without keyword stuffing or bloated markup. If you write with genuine intent and human expression, you’ll reach the right audience. You may not "rank number one", but you’ll connect with the people who matter.

Privacy as a basic right

• Too much of our online experience is logged, tracked, brokered, and sold to the highest bidder. Brokering our attention in exchange for money become the default. These defaults can and should change.

• You should be able to visit a website without wondering how your data is being used. The right to privacy and expectation of transparency online shouldn’t be a niche stance; it should be table stakes.

This site doesn’t run invasive analytics. I use Plausible because it tells me what I actually need: broad patterns of traffic, not the identity of every visitor. I don’t need to know who you are, what you bought last week, or what you’re likely to click on next. All I need to know is whether anyone is showing up at all.

Don’t waste energy where it isn’t needed

• Websites can be surprisingly heavy. They chew through resources, burn unnecessary CPU cycles, and drain batteries for no reason other than poor design choices.

This site avoids that by running on a static site generator, hosted through a cloud CDN. That means no complex CMS, no heavy database queries, and no wasted energy. Static hosting is faster, cheaper, and lighter on the environment.

Green software design isn’t just about saving watts; it’s also about better UX. A lean site loads quickly, doesn’t overheat your device, and gets out of the way. Prioritizing what matters and cutting the rest is good for both the planet and the user.

Why bother?

The internet is full of noise. By itself, one small site won’t change that, but design is a series of choices, and each choice reflects a value. This site’s values are clear: simplicity, privacy, and sustainability.

The irony is that these aren’t new ideas. They’re old ones. Accessibility, privacy, efficiency—these were the foundations of good computing long before ads and engagement metrics took over. The web has become bloated, but it doesn’t have to stay that way.