Curriculum vitae
My CV showcases a combination of academic research and industry experience. I have a long track record of contributing to industry thought leadership via peer-reviewed publications and presentations at industry conferences. These experiences demonstrate my commitment to innovation, collaboration, and data-driven decision-making in the fields of technology and meteorology.
Internet and Technology
Writings & Publications
- How Google's E-E-A-T Framework Impacts Brand Visibility in AI Search Results, July 14, 2025, Yext.
- Il était une fois trois internets : comment naviguer dans un web qui se fragmente, June 26, JDN.
- Website Templates Get You To Your Customer Faster, June 25, 2025, Yext.
- Do All Your Landing Pages Need to Match Your Brand Exactly? Not Anymore, June 1, 2025, Yext.
- How to Design Your Website for AI, May 21, 2025, Yext.
Self-Published (Blogs)
- My blog Taco Powered Modem has my personal views on the industry and technology at large. My views are my own and not that of my current or past employers.
- You can also find short opinions and responses on LinkedIn @acabernathy.
Presentations & Conferences
- Changes in Search and Local Marketing, Retail Loco (LBMA), Chicago, IL, 2025
- Attribution 2.0: Measuring Success in Financial Services Marketing, Yext FINS Summit '25, New York, NY, 2025
- "Healthcare Digital Strategy in 2025: Navigating the New Patient Journey", Yext Healthcare Virtual Event, Yext, 2025
- "Rethinking Attribution in the Era of Fragmented Search", Yext Virtual Event: The Fragmentation of Search, Yext, 2025
- "The Changing Search Landscape", Yext Virtual Event: SEO Strategies for Marketers
- "Future Proofing Digital Healthcare Experiences", HCIC (Healthcare Interactive Conference), Austin, TX, 2024
- "Search Fragmentation and Attribution Issues", Yext Client Roundtable, Dallas, TX, 2024
- "Search is Fragmenting", Yext Webinar Series, 2024
- "Digital Footprint Drives Discoverability", DMFS (Dig. Marketing for Financial Services), Toronto, Canada, 2024
- "Impacts of AI & Attribution", (Select Customers), Adobe Summit, Las Vegas, NV, 2024
- "Scaling Multi-Brand Digital Footprints", Yext CAB, Washington D.C., 2023
- "Fireside Chat: Selling SaaS to the Enterprise", Yext RKO, Washington D.C., 2023
- "The Internet Has Changed – Responding to Modern Search Behavior", Heartland Dental Winter Conference, Orlando, FL, 2022
- "Patient Experience as a Product", Heartland Dental Winter Conference, Orlando, FL, 2021
Physics & Atmospheric Sciences
Physics Reviewed Publications and Presentations
- Mace, G. G., and Abernathy, A. C., 2016, "Observational Evidence for Aerosol Invigoration in Shallow Cumulus Downstream of Mount Kilauea". Geophys. Res. Lett., Vol 43, doi:10.1002/2016GL067830.
- Abernathy, A. C., 2015, "Statistically analyzing indirect effects of increased SO2 in low-level maritime clouds using A-Train", University of Utah Undergraduate Research Abstracts, Vol 15, .
- Alexander A. Jacques, J. D. Horel, C. Galli, J. Pechmann, A. Abernathy, and J. S. Young (2018), Recent Improvements to the Access of Mesonet Observations via MesoWest [289], presented at American Meteorological Society 98th Annual Meeting, AMS, Austin, TX, 7-11 Jan.
- Adam C. Abernathy (2017), Monitoring the Health of Surface-Based Observational Networks [447], presented at American Meteorological Society 97th Annual Meeting, AMS, Seattle, WA, 22-26 Jan.
- Randall Vowels and A. Abernathy (2017), Monitoring Weather Conditions Near Wildfires, American Meteorological Society, presented at 97th Annual Meeting, Seattle, WA, 22-26 Jan.
- Adam C. Abernathy and G. G. Mace (2015), How Do Shallow Cumulus Respond to Highly Variable Natural Aerosol? - An Analysis of A-Train Data Downstream of Kilauea [A41B-0064], presented at American Geophysics Union Fall Meeting, San Francisco, CA, 14-18 Dec.
- Gerald G. Mace and A. Abernathy (2015), Seasonal Variability of Clouds and Precipitation in the Southern Oceans as Diagnosed from A-Train D [A54B-06], presented at American Geophysics Union Fall Meeting, San Francisco, CA, 14-18 Dec.
- Adam C. Abernathy and G. G. Mace (2015), Statistically analyzing indirect effects of increased SO2 in low-level maritime clouds - (Updated Findings), presented at American Meteorological Society, 95th Annual Meeting, Phoenix, AZ, 4-8 Jan.
- Adam C. Abernathy and K. Perry (2015), Benefits of establishing a student-operated forecast office and active learning environment for undergraduates", presented at American Meteorological Society 95th Annual Meeting, Phoenix, AZ, 4-8 Jan.
- Adam C. Abernathy and G. G. Mace (2014), Statistically analyzing indirect effects of increased SO2 in low-level maritime clouds", presented at American Geophysics Union Fall Meeting, San Francisco, CA, 15-19 Dec.
- Adam C. Abernathy and K. Perry (2014) Benefits of establishing a student-operated forecast office and active learning environment for undergraduates, National Weather Association 39th Annual Meeting, Salt Lake City, UT, 18-23 Oct.
Boards and Committees
- 2023 - 2024, Client Advisory Board, Yext
- 2022 - 2024, Veterans Employee Led Community, Heartland Dental
- 2019 - 2024, Technology Assessment Committee, Heartland Dental
- 2016 - 2018, Emergency Response and Planning, University of Utah
- 2014 - 2016, Student Advisory Counsel, University of Utah
- 2013 - 2016, Student Veteran's Association, University of Utah
- 2012 - 2013, Utah Governors Emergency Planning & Response, Utah National Guard
Current Memberships and Organizations
- Institute of Electrical and Electronics Engineers (IEEE), Since 2018
- Institute of Electrical and Electronics Engineers Computer Society, Since 2018
- Electronic Frontier Foundation (EFF), Since 2020
- Association for Computing Machinery (ACM), Since 2022