Curriculum vitae
Adam Abernathy is an accomplished internet researcher and technologist, specializing in digital discoverability, AI-driven search, and the evolving relationship between humans and online information. His current areas of focus are in understanding the impacts of data and emerging technologies shape the future of the web.
Internet and Technology
Writings & Publications
- Conversational Search requires a Modern SEO Approach, August 12, 2024, Martech Edge.
- How Google's E-E-A-T Framework Impacts Brand Visibility in AI Search Results, July 14, 2025, Yext.
- Il était une fois trois internets : comment naviguer dans un web qui se fragmente, June 26, JDN.
- Website Templates Get You To Your Customer Faster, June 25, 2025, Yext.
- Do All Your Landing Pages Need to Match Your Brand Exactly? Not Anymore, June 1, 2025, Yext.
- How to Design Your Website for AI, May 21, 2025, Yext.
Self-Published (Blogs)
- My blog Taco Powered Modem has my personal views on the industry and technology at large. My views are my own and not that of my current or past employers.
- You can also find short opinions and responses on LinkedIn @acabernathy.
Presentations & Conferences
- Changes in Search and Local Marketing, Retail Loco (LBMA), Chicago, IL, 2025
- Attribution 2.0: Measuring Success in Financial Services Marketing, Yext FINS Summit '25, New York, NY, 2025
- "Healthcare Digital Strategy in 2025: Navigating the New Patient Journey", Yext Healthcare Virtual Event, Yext, 2025
- "Rethinking Attribution in the Era of Fragmented Search", Yext Virtual Event: The Fragmentation of Search, Yext, 2025
- "The Changing Search Landscape", Yext Virtual Event: SEO Strategies for Marketers
- "Future Proofing Digital Healthcare Experiences", HCIC (Healthcare Interactive Conference), Austin, TX, 2024
- "Search Fragmentation and Attribution Issues", Yext Client Roundtable, Dallas, TX, 2024
- "Search is Fragmenting", Yext Webinar Series, 2024
- "Digital Footprint Drives Discoverability", DMFS (Dig. Marketing for Financial Services), Toronto, Canada, 2024
- "Impacts of AI & Attribution", (Select Customers), Adobe Summit, Las Vegas, NV, 2024
- "Scaling Multi-Brand Digital Footprints", Yext CAB, Washington D.C., 2023
- "Fireside Chat: Selling SaaS to the Enterprise", Yext RKO, Washington D.C., 2023
- "The Internet Has Changed – Responding to Modern Search Behavior", Heartland Dental Winter Conference, Orlando, FL, 2022
- "Patient Experience as a Product", Heartland Dental Winter Conference, Orlando, FL, 2021
Physics & Atmospheric Sciences
Physics Reviewed Publications and Presentations
- Mace, G. G., and Abernathy, A. C., 2016, "Observational Evidence for Aerosol Invigoration in Shallow Cumulus Downstream of Mount Kilauea". Geophys. Res. Lett., Vol 43, doi:10.1002/2016GL067830.
- Abernathy, A. C., 2015, "Statistically analyzing indirect effects of increased SO2 in low-level maritime clouds using A-Train", University of Utah Undergraduate Research Abstracts, Vol 15, .
- Alexander A. Jacques, J. D. Horel, C. Galli, J. Pechmann, A. Abernathy, and J. S. Young (2018), Recent Improvements to the Access of Mesonet Observations via MesoWest [289], presented at American Meteorological Society 98th Annual Meeting, AMS, Austin, TX, 7-11 Jan.
- Adam C. Abernathy (2017), Monitoring the Health of Surface-Based Observational Networks [447], presented at American Meteorological Society 97th Annual Meeting, AMS, Seattle, WA, 22-26 Jan.
- Randall Vowels and A. Abernathy (2017), Monitoring Weather Conditions Near Wildfires, American Meteorological Society, presented at 97th Annual Meeting, Seattle, WA, 22-26 Jan.
- Adam C. Abernathy and G. G. Mace (2015), How Do Shallow Cumulus Respond to Highly Variable Natural Aerosol? - An Analysis of A-Train Data Downstream of Kilauea [A41B-0064], presented at American Geophysics Union Fall Meeting, San Francisco, CA, 14-18 Dec.
- Gerald G. Mace and A. Abernathy (2015), Seasonal Variability of Clouds and Precipitation in the Southern Oceans as Diagnosed from A-Train D [A54B-06], presented at American Geophysics Union Fall Meeting, San Francisco, CA, 14-18 Dec.
- Adam C. Abernathy and G. G. Mace (2015), Statistically analyzing indirect effects of increased SO2 in low-level maritime clouds - (Updated Findings), presented at American Meteorological Society, 95th Annual Meeting, Phoenix, AZ, 4-8 Jan.
- Adam C. Abernathy and K. Perry (2015), Benefits of establishing a student-operated forecast office and active learning environment for undergraduates", presented at American Meteorological Society 95th Annual Meeting, Phoenix, AZ, 4-8 Jan.
- Adam C. Abernathy and G. G. Mace (2014), Statistically analyzing indirect effects of increased SO2 in low-level maritime clouds", presented at American Geophysics Union Fall Meeting, San Francisco, CA, 15-19 Dec.
- Adam C. Abernathy and K. Perry (2014) Benefits of establishing a student-operated forecast office and active learning environment for undergraduates, National Weather Association 39th Annual Meeting, Salt Lake City, UT, 18-23 Oct.
Boards and Committees
- 2023 - 2024, Client Advisory Board, Yext
- 2022 - 2024, Veterans Employee Led Community, Heartland Dental
- 2019 - 2024, Technology Assessment Committee, Heartland Dental
- 2016 - 2018, Emergency Response and Planning, University of Utah
- 2014 - 2016, Student Advisory Counsel, University of Utah
- 2013 - 2016, Student Veteran's Association, University of Utah
- 2012 - 2013, Utah Governors Emergency Planning & Response, Utah National Guard
Current Memberships and Organizations
- Institute of Electrical and Electronics Engineers (IEEE), Since 2018
- Institute of Electrical and Electronics Engineers Computer Society, Since 2018
- Electronic Frontier Foundation (EFF), Since 2020
- Association for Computing Machinery (ACM), Since 2022
