The web is overcomplicated

The web should enable people to connect, learn, and achieve without barriers, whether through intuitive design, clear navigation, or inclusive development practices. We live in a world where bots consume more that 50% of the digital traffic, so we need to think about how they access information too.

The internet should be a simple-to-use experience for everyone.

I like to think of it in two key ways:

• Human-centered design propels technology forward by elevating the human experience.
• Machine UX is more important today than ever, as more of our internet experence is abstracted from the browser and delivered on surfaces yet to be invented.

Recent writings and publications

Some recent articles I've published...

• The Data Synchronization Effect: ...businesses actively managing their digital presence rank 2.71 positions higher within one mile...
• AI Citation Behavior Across Models: Evidence from 17.2 Million Citations: Each AI Model Cites Differently. That Matters More Than Most Businesses Realize.
• Adam Abernathy Of Yext: How AI Is Disrupting Our Industry, and What We Can Do About It
• Google's Local Pack isn't random — it's rewarding 'signal-fit' brands
• Read more →

About Adam

Adam Abernathy is a technologist focused on what the internet is up to, AI, and how people access information, but more importantly, loves to solve complex problems. For over 15 years, he has led research programs, advised Fortune 500 companies, and built systems ranging from real-time weather infrastructure to patient-centric healthcare products. His work is grounded in a simple belief: that if we know what's in the data, we can solve a lot of challenges. "There's lots of data out there, and finding what matters is the fun part."

He is based in Salt Lake City, Utah. is a member of the IEEE, IEEE Computer Society, and the Association of Computing Machinery (ACM).

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