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Adam Abernathy

Internationally known technologist, researcher, occasional writer.
Focused on AI, SEO, and how people access information.

Hello

The web exists to let people find things, learn things, and do things. That means intuitive design, clear structure, and building for everyone.

But "everyone" has changed. Bots now account for more than half of all web traffic. AI isn't just reading the internet; it's becoming the audience. If your site can't speak to machines and humans equally, then you're already behind.

I love the intersection of those two problems: making technology useful for people and legible to machines.

Recent work

  1. The Data Synchronization Effect: ...businesses actively managing their digital presence rank 2.71 positions higher within one mile... Research · Yext Research
  2. AI Citation Behavior Across Models: Evidence from 17.2 Million Citations: Each AI Model Cites Differently. That Matters More Than Most Businesses Realize. Research · Yext Research
  3. Adam Abernathy Of Yext: How AI Is Disrupting Our Industry, and What We Can Do About It Byline · Authority Magazine

See my current writings and publications →

Adam Abernathy, author headshot

About Adam

For over 15 years, Adam has led research programs, advised Fortune 500 companies, and built systems ranging from real-time weather infrastructure to patient-centric healthcare products. His work is grounded in a simple belief: if we know what’s in the data, we can solve a lot of challenges.

There’s lots of data out there, and finding what matters is the fun part.

A globally recognized expert on AI search & SEO, winner of Lassonde Innovator of the Year, a member of the IEEE, IEEE Computer Society, and the Association of Computing Machinery (ACM), and is based in Salt Lake City, Utah.

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