About Me

Hi, I’m Adam Abernathy, and after 20 years in the industry, I’ve learned a few things about computers and what we can do with them. I think the future is bright, and I’m very interested in how technology is impacting and changing our current lives.

Today, I’m a technologist and strategic thought leader at Yext's Applied Technologies Lab, where I lead research on the changes in search and discovery (spoiler: it’s no longer Google dominating everything) and helping our customers maximize their digital footprint through best practices.

My career has spanned a few industries but all with the same goal, to improve them—from building patient experience products at Heartland Dental to building real-time weather networks and NASA satellite algorithms at Synoptic Data and the University of Utah. These roles honed my technical skills, strategic vision, and a deep respect for data-driven decision-making.

As an expert in technical SEO and systems integrations, I work with several Fortune 500 companies (and many emerging brands), providing industry thought leadership, and revenue-focused strategies that elevate their online brands. My track record includes launching products that drive significant organizational growth, creating seamless digital experiences, and championing ethical data practices in regulated industries.

When I’m not working on people-process-technology problems, you can find me exploring Salt Lake City's food and beer scene with my wife and our two rescue dogs.