Writings, Research and Appearances
Read, write, and share ideas
Articles & Bylines
- Adam Abernathy Of Yext: How AI Is Disrupting Our Industry, and What We Can Do About It, Authority Magazine, 2026
- Google's Local Pack isn't random — it's rewarding 'signal-fit' brands, Search Engine Land, 2025
- AI Search by the Numbers: How Are People Really Using ChatGPT?, Yext, 2025
- Conversational Search requires a Modern SEO Approach, Martech Edge, 2025
- How Google's E-E-A-T Framework Impacts Brand Visibility in AI Search Results, Yext, 2025
- Il était une fois trois internets : comment naviguer dans un web qui se fragmente, JDN, 2025
- Website Templates Get You To Your Customer Faster, Yext, 2025
- Do All Your Landing Pages Need to Match Your Brand Exactly? Not Anymore, Yext, 2025
- How to Design Your Website for AI, Yext, 2025
- The Power of a Digital Presence: How Consistent Information Improves Brand Discoverability, Yext, 2024
Media, Quotes, and Citations
- Yext Research: AI Search Visibility Is Harder Than Traditional SEO - Localogy, Localogy, 2026
- Your local rankings look fine. So why are calls disappearing?, Search Engine Land, 2026
- Local SEO in 2026: Why Your Rankings are Steady but Your Calls are Vanishing, GMBapi.com, 2026
- AI search relies on brand-controlled sources, not Reddit: Report, Search Engine Land, 2025
- Yext Research: 86% of AI Citations Come from Brand-Managed Sources, Clarifying How Marketers Can Compete in the AI Search Era, Yahoo Finance, 2025
- Yext Research: 86% of AI Citations Come from Brand-Managed Sources, Clarifying How Marketers Can Compete in the AI Search Era, Stock Titan, 2025
- Yext Research Shares a Few Billion Data Points With SEOs, Local SEO Guide, 2025
- Yext Launches New Search Initiative, Yext Research, Yahoo Finance, 2025
- Yext Research Synthesizes Marketing Insights for the AI Era - Localogy, Localogy, 2025
- New Research From Yext Confirms Consistent Digital Presence Boosts Brand, Nasdaq, 2024
- Yext Once Again Revolutionizes the Listings Space with AI-Led Recommendations, Business Wire, 2024
Appearances
- What the Data Proves About Brand Visibility Today, Yext Research Live, Podcast, 2026
- How AI Citations are Changing for Local Search, Yext Sales Kickoff, New York City, NY, 2026
- Panelist: How AI is Impacting Financial Services, Yext Financial Services Roundtable, Savanah, GA, 2025
- Beyond Google: Client Discovery in an AI-First World, Yext Financial Services Roundtable, Savanah, GA, 2025
- Changes in Search and Local Marketing, Retail Loco (LBMA), Chicago, IL, 2025
- Attribution 2.0: Measuring Success in Financial Services Marketing, Yext FINS Summit '25, New York City, NY, 2025
- Healthcare Digital Strategy in 2025: Navigating the New Patient Journey, Yext Healthcare Virtual Event, 2025
- Rethinking Attribution in the Era of Fragmented Search, Yext Virtual Event: The Fragmentation of Search, 2025
- The Changing Search Landscape, Yext Virtual Event: SEO Strategies for Marketers, 2025
- Future Proofing Digital Healthcare Experiences, HCIC (Healthcare Interactive Conference), Austin, TX, 2024
- Search Fragmentation and Attribution Issues, Yext Regional Roundtable, Dallas, TX, 2024
- Search is Fragmenting, Yext Webinar Series, 2024
- Digital Footprint Drives Discoverability, DMFS (Dig. Marketing for Financial Services), Toronto, Canada, 2024
- Impacts of AI & Attribution, (Select Customers), Adobe Summit, Las Vegas, NV, 2024
- Scaling Multi-Brand Digital Footprints, Yext Customer Advisory Board, Washington D.C., 2023
- Fireside Chat: Selling SaaS to the Enterprise, Yext Revenue Kickoff, Washington D.C., 2023
- The Internet Has Changed – Responding to Modern Search Behavior, Heartland Dental Winter Conference, Orlando, FL, 2022
- Patient Experience as a Product, Heartland Dental Winter Conference, Orlando, FL, 2021
Research
I find the junction where technology meets the human experience fascinating.
My approach is grounded in evidence and clear reasoning; the time-tested methods of inquiry, while keeping a steady eye on why it matters and the consequences it may bring. I believe in the value of understanding things deeply and explaining them plainly.
The past offers context; the future requires purpose, and a little dry humor never hurts.
Yext Research
- Adam Abernathy (2026), The Data Synchronization Effect: ...businesses actively managing their digital presence rank 2.71 positions higher within one mile..., Vol 2.
- Adam Abernathy (2026), AI Citation Behavior Across Models: Evidence from 17.2 Million Citations: Each AI Model Cites Differently. That Matters More Than Most Businesses Realize., Vol 2.
- Christian Ward; Adam Abernathy; Alan Ai (2025), The 88% Advantage for AI in Financial Services: A 2.3M citation analysis reveals how financial brands can take direct control of their AI visibility and how brand websites dominate 47% of all citations, Vol 1.
- Christian Ward; Anthony Rinaldi; Adam Abernathy; Alan Ai (2025), AI Citations, User Locations, & Query Context: Location-Level Analysis of 6.8 Million AI Citations Reveals Why Geographic Context Should Be the Foundation of Brand Visibility Strategy, Vol 1.
- Adam Abernathy; Lilla Szabo; Christian Ward (2025), Building a Monthly Digital Brand Visibility Observatory: Background and methods for collecting 2 billion monthly data points for the Scout Index, Vol 1.
- Ariana Martino; Adam Abernathy (2025), Optimizing Keyword Selection for Local SEO: The local competition advantage: select optimal keywords based on local competitors, Vol 1.
- Michael Iannelli; Sneha Kuchipudi; Adam Abernathy (2025), Best Practices Will Only Take You So Far: A statistical look at regional and industry variation in local SEO ranking factors, Vol 1.
- Arjun Sangwan; Anthony Rinaldi; Adam Abernathy (2025), Impact of SERP Ranking on Engagement: Investigating CTR performance & Highlights in Unique YMYL Behavior, Vol 1.
Physics and Meteorology
Peer reviewed papers
- Mace, G. G.; Abernathy, A. C. (2016),Observational Evidence for Aerosol Invigoration in Shallow Cumulus Downstream of Mount Kilauea, Geophysical Research Letters, Vol 43.
- Abernathy, A. C. (2015), Statistically analyzing indirect effects of increased SO2 in low-level maritime clouds using A-Train, Vol 15.
Reviewed presentations
- (2018). Recent Improvements to the Access of Mesonet Observations via MesoWest. American Meteorological Society 98th Annual Meeting AMS Austin, TX 2018-01-07 to 2018-01-11 [289].
- (2017). Monitoring the Health of Surface-Based Observational Networks. American Meteorological Society 97th Annual Meeting AMS Seattle, WA 2017-01-22 to 2017-01-26 [447].
- (2017). Monitoring Weather Conditions Near Wildfires. American Meteorological Society 97th Annual Meeting AMS Seattle, WA 2017-01-22 to 2017-01-26.
- (2015). How Do Shallow Cumulus Respond to Highly Variable Natural Aerosol? An Analysis of A-Train Data Downstream of Kilauea. American Geophysics Union Fall Meeting AGU San Francisco, CA 2015-12-14 to 2015-12-18 [A41B-0064].
- (2015). Seasonal Variability of Clouds and Precipitation in the Southern Oceans as Diagnosed from A-Train D. American Geophysics Union Fall Meeting AGU San Francisco, CA 2015-12-14 to 2015-12-18 [A54B-06].
- (2015). Statistically analyzing indirect effects of increased SO2 in low-level maritime clouds Updated Findings. American Meteorological Society 95th Annual Meeting AMS Phoenix, AZ 2015-01-04 to 2015-01-08.
- (2015). Benefits of establishing a student operated forecast office and active learning environment for undergraduates. American Meteorological Society 95th Annual Meeting AMS Phoenix, AZ 2015-01-04 to 2015-01-08.
- (2014). Statistically analyzing indirect effects of increased SO2 in low level maritime clouds. American Geophysics Union Fall Meeting AGU San Francisco, CA 2014-12-15 to 2014-12-19.
- (2014). Benefits of establishing a student operated forecast office and active learning environment for undergraduates. National Weather Association 39th Annual Meeting NWA Salt Lake City, UT 2014-10-18 to 2014-10-23.